9 Ways to Increase Instagram Engagement and Views in 2023 | Cape & Bay

When Instagram Stories first launched in 2016, it was a huge step for brands and influencers alike who wanted to share more visually compelling content with their audiences. In the years since, the feature has become a staple of social media marketing—and it’s easy to see why. With just 24 hours of content, you can…

Read More

Instagram Platform Changes November 2022

​​You need to start marketing smarter. How can you get more out of your IG feed? How can you engage with customers and build your brand in the smartest possible way? Instagram is changing the way it does business. That means we have to change the way we do business, too. Here’s what you need…

Read More

Facebook Platform Changes November 2022

Facebook is constantly making changes to its platform—and that’s good news for marketers. The social media giant is always looking for new ways to help businesses connect with audiences, and they’re eager to help you reach your target market in the most effective way possible. But while these changes can be exciting, they can also…

Read More

Facebook is Back! But the Damage is Already Done

4.48 billion people use social media across the globe. That’s roughly a little more than 1 in 2 people. So when the social media giants Facebook, Instagram, and Whatsapp (also owned by Facebook) went offline for over 6 hours yesterday, many people and organizations were left in the dark. That got us thinking out loud.…

Read More