When Instagram Stories first launched in 2016, it was a huge step for brands and influencers alike who wanted to share more visually compelling content with their audiences. In the years since, the feature has become a staple of social media marketing—and it’s easy to see why. With just 24 hours of content, you can…
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You need to start marketing smarter. How can you get more out of your IG feed? How can you engage with customers and build your brand in the smartest possible way? Instagram is changing the way it does business. That means we have to change the way we do business, too. Here’s what you need…
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Facebook is constantly making changes to its platform—and that’s good news for marketers. The social media giant is always looking for new ways to help businesses connect with audiences, and they’re eager to help you reach your target market in the most effective way possible. But while these changes can be exciting, they can also…
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4.48 billion people use social media across the globe. That’s roughly a little more than 1 in 2 people. So when the social media giants Facebook, Instagram, and Whatsapp (also owned by Facebook) went offline for over 6 hours yesterday, many people and organizations were left in the dark. That got us thinking out loud.…
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Is your social media mix right for your social media marketing goals? Here are some ideas on how to create the right social media content mix by platform.
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Leverage the targeting capabilities of social media with a strong paid social media advertising strategy.
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Knowing the right thing to say on social media amidst the COVID-19 pandemic can feel complicated. We’ve put together some do’s and don’t to make it easier.
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Getting consumer attention on social media is difficult. Don’t waste a single impression on a messy website link.
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TikTok is one of the fastest-growing up-and-coming social media platforms, but is it right for your business’s marketing strategy?
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