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Google Analytics 4 – Impact on SEO and Marketing

In the world of digital marketing, search engine optimization (SEO) and data analysis play a critical role in driving business success. As online competition continues to increase, it’s essential to have an in-depth understanding of how users interact with your website and the effectiveness of your marketing efforts.  Google Analytics has long been a go-to…

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Top 5 Strategies for Targeting Gen Z

Gen Z has never known a time without the internet. With the oldest Zoomers being born in 1997, they’ve had access to anything and everything digital since they learned how to use their opposable thumbs. They are also the largest, most educated generation in history with 57% of Gen Z adults in the U.S. enrolled…

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