In today’s digital age, businesses must stay ahead of their competition to remain relevant and succeed. One of the key components of digital marketing is search engine optimization (SEO). SEO is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. In this blog post, we will…
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In the world of digital marketing, search engine optimization (SEO) and data analysis play a critical role in driving business success. As online competition continues to increase, it’s essential to have an in-depth understanding of how users interact with your website and the effectiveness of your marketing efforts. Google Analytics has long been a go-to…
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Gen Z has never known a time without the internet. With the oldest Zoomers being born in 1997, they’ve had access to anything and everything digital since they learned how to use their opposable thumbs. They are also the largest, most educated generation in history with 57% of Gen Z adults in the U.S. enrolled…
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We’ve all heard about the power of millennials — those born between 1981 and 1996 — as a consumer group. They’re the largest generation in U.S. history, comprising over 21% of the U.S. population. The average millennial household’s disposable income was over $84,000 last year. Millennials are the largest populated generation in the U.S today…
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When Instagram Stories first launched in 2016, it was a huge step for brands and influencers alike who wanted to share more visually compelling content with their audiences. In the years since, the feature has become a staple of social media marketing—and it’s easy to see why. With just 24 hours of content, you can…
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It’s a new day and the world has changed. The way we communicate, connect, and engage with each other is constantly changing—and we’re here to show you what’s new. With over 2 billion users, TikTok has become a household name in just a few short years. But it’s not satisfied with the status quo. It’s…
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For many of us, the holiday season is all about family, festivities, and of course, the presents. But for your brand, it’s all about the planning. The way people shop has changed drastically over the last decade and more so in recent years as consumers have become accustomed to shopping online through mobile devices. Shopping…
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You need to start marketing smarter. How can you get more out of your IG feed? How can you engage with customers and build your brand in the smartest possible way? Instagram is changing the way it does business. That means we have to change the way we do business, too. Here’s what you need…
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Facebook is constantly making changes to its platform—and that’s good news for marketers. The social media giant is always looking for new ways to help businesses connect with audiences, and they’re eager to help you reach your target market in the most effective way possible. But while these changes can be exciting, they can also…
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It’s time to optimize your marketing campaigns. In a search-dominated world, Google is changing the game. The latest platform updates from Google are here, and they’re going to change the way you advertise. In May of this year, Google announced 16 major changes that affect both marketers and organic users alike. The best thing you…
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