The March 2023 Google Algorithm Update 

As a digital marketer, it’s essential to keep up with the latest trends and updates in the industry. One of the most significant changes that could impact your website’s ranking on Google is an Algorithm Update. In this blog post, we’ll explore:   What is a Google Algorithm update What’s new in the Google March…

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What if There Was No Google?

business without google. blog discusses impacts on marketing and business.

Impacts on Marketing and Business In today’s digital age, it’s difficult to imagine a world without Google. The search engine giant has become so deeply ingrained in our daily lives that it’s easy to take its services for granted.  Google is one of the most influential companies in the world, with its search engine, advertising…

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Fun Facts About Google

When it comes to search engines, there’s no question that Google dominates the market. With more than 90% of global market share, Google is the undisputed king of search. But how much do you really know about how Google works? In this blog post, we’ll explore some fun and not commonly-known facts about how Google…

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SEO and Share of Voice

In today’s digital age, businesses must stay ahead of their competition to remain relevant and succeed. One of the key components of digital marketing is search engine optimization (SEO). SEO is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. In this blog post, we will…

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Google Analytics 4 – Impact on SEO and Marketing

In the world of digital marketing, search engine optimization (SEO) and data analysis play a critical role in driving business success. As online competition continues to increase, it’s essential to have an in-depth understanding of how users interact with your website and the effectiveness of your marketing efforts.  Google Analytics has long been a go-to…

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Top 5 Strategies for Targeting Gen Z

Gen Z has never known a time without the internet. With the oldest Zoomers being born in 1997, they’ve had access to anything and everything digital since they learned how to use their opposable thumbs. They are also the largest, most educated generation in history with 57% of Gen Z adults in the U.S. enrolled…

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Top 5 Strategies for Targeting Millennials  | Cape & Bay

We’ve all heard about the power of millennials — those born between 1981 and 1996 — as a consumer group. They’re the largest generation in U.S. history, comprising over 21% of the U.S. population.  The average millennial household’s disposable income was over $84,000 last year. Millennials are the largest populated generation in the U.S today…

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TikTok Platform Changes 2023

It’s a new day and the world has changed. The way we communicate, connect, and engage with each other is constantly changing—and we’re here to show you what’s new. With over 2 billion users, TikTok has become a household name in just a few short years. But it’s not satisfied with the status quo. It’s…

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How to Prepare Your Brand for the Holidays


For many of us, the holiday season is all about family, festivities, and of course, the presents. But for your brand, it’s all about the planning. The way people shop has changed drastically over the last decade and more so in recent years as consumers have become accustomed to shopping online through mobile devices. Shopping…

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