Top 5 Strategies for Targeting Millennials  | Cape & Bay

We’ve all heard about the power of millennials — those born between 1981 and 1996 — as a consumer group. They’re the largest generation in U.S. history, comprising over 21% of the U.S. population.  The average millennial household’s disposable income was over $84,000 last year. Millennials are the largest populated generation in the U.S today…

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9 Ways to Increase Instagram Engagement and Views in 2023 | Cape & Bay

When Instagram Stories first launched in 2016, it was a huge step for brands and influencers alike who wanted to share more visually compelling content with their audiences. In the years since, the feature has become a staple of social media marketing—and it’s easy to see why. With just 24 hours of content, you can…

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