Top 5 Strategies for Targeting Millennials  | Cape & Bay

We’ve all heard about the power of millennials — those born between 1981 and 1996 — as a consumer group. They’re the largest generation in U.S. history, comprising over 21% of the U.S. population.  The average millennial household’s disposable income was over $84,000 last year. Millennials are the largest populated generation in the U.S today…

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TikTok Platform Changes 2023

It’s a new day and the world has changed. The way we communicate, connect, and engage with each other is constantly changing—and we’re here to show you what’s new. With over 2 billion users, TikTok has become a household name in just a few short years. But it’s not satisfied with the status quo. It’s…

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How to Prepare Your Brand for the Holidays


For many of us, the holiday season is all about family, festivities, and of course, the presents. But for your brand, it’s all about the planning. The way people shop has changed drastically over the last decade and more so in recent years as consumers have become accustomed to shopping online through mobile devices. Shopping…

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Digital Transformation Guide

Let’s face it: the world is changing fast, but not all businesses are keeping up.  Digital transformation is real, and it’s happening right now. However, many companies are still unsure of how to take advantage of new technologies like artificial intelligence or blockchain technology — or even how to use social media effectively.  By adopting…

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