Menu
Don Benjamin is a celebrity, model, actor, and musician with
2 million Instagram followers. Naturally, with that kind of influence, many brands try to solicit his endorsement. But Don has his own ideas about what makes a great product.
Don approached Cape & Bay with a vision of creating a revolutionary skincare brand. He wanted a brand that would offer something totally different from the rest of the offerings on the market today—something that would appeal to his own active lifestyle as well as those of his followers.
Don Benjamin is a celebrity, model, actor, and musician with
2 million Instagram followers. Naturally, with that kind of influence, many brands try to solicit his endorsement. But Don has his own ideas about what makes a great product.
Don approached Cape & Bay with a vision of creating a revolutionary skincare brand. He wanted a brand that would offer something totally different from the rest of the offerings on the market today—something that would appeal to his own active lifestyle as well as those of his followers.
Our team worked directly with cosmetic chemists for more than a year and a half to develop exactly the right products. We refined strategy and positioning, created a brand identity, designed packaging, and developed the website and social media channels – all while leveraging Don’s platform to launch the brand.
Now other high-profile influencers in Don’s circle are bringing big brand ideas to Cape & Bay!
Near You
Inquiries
© 2023 Cape & Bay, LLC | PRIVACY POLICY
