With a hyper-targeted messaging strategy, what began as a distinctive contemporary streetwear brand has now blown up into an energized cultural movement, with an impassioned community, lifestyle pieces, accessories & Equalnox Magazine.
Art Direction, Photography, Editorial
AUTUMN / WINTER 22-23’
Made exclusively for those who can appreciate it.
Established in 2011 by creative director Jordan Daniels, Equalnox is intended as a visual love story to his grandparents, Daniels tells stories with fabric that are rooted in duality. Named after the spring and summer equinoxes, Equalnox represents a middle ground between polarity—a repetitive theme in the brand’s DNA.