A cultural phenom.

With a hyper-targeted messaging strategy, what began as a distinctive contemporary streetwear brand has now blown up into an energized cultural movement, with an impassioned community, lifestyle pieces, accessories & Equalnox Magazine.

Art Direction, Photography, Editorial


Made exclusively for those who can appreciate it.

Established in 2011 by creative director Jordan Daniels, Equalnox is intended as a visual love story to his grandparents, Daniels tells stories with fabric that are rooted in duality. Named after the spring and summer equinoxes, Equalnox represents a middle ground between polarity—a repetitive theme in the brand’s DNA.