Catching Lightning in a Bottle.
The TruFit Case Study.

Challenge

TruFit Athletic Clubs serves demographically diverse Texas with 33 locations. Prior to partnering with Cape & Bay, member acquisition relied upon referrals, events and guerilla marketing. In addition, the data showed TruFit had virtually zero success with digital activation. We were challenged with achieving the antithetical goals of dramatically increasing acquisition volume while radically decreasing acquisition cost.

TruFit
TruFit

Strategy

Utilizing a combination of deep-data analysis, highest-value customer behavioral trends and a scalable content marketing strategy, we were able to pinpoint tailored offers to specific customers who were most likely to engage at those times, on those channels, and drive them to a new site.

Results

TruFit increased online acquisition 15X, while reducing costs 352%. Plus, online acquisition jumped from 1.2% to 32% of total sales volume. And organic revenue growth continues to improve, expanding 21% month-over-month from targeted segments.

TruFit

TruFit’s online customer acquisition

cost declined by 352%.

Catching Lightning in a Bottle.
The TruFit Case Study.

Challenge

TruFit Athletic Clubs serves demographically diverse Texas with 33 locations. Prior to partnering with Cape & Bay, member acquisition relied upon referrals, events and guerilla marketing. In addition, the data showed TruFit had virtually zero success with digital activation. We were challenged with achieving the antithetical goals of dramatically increasing acquisition volume while radically decreasing acquisition cost.

TruFit

Strategy

Utilizing a combination of deep-data analysis, highest-value customer behavioral trends and a scalable content marketing strategy, we were able to pinpoint tailored offers to specific customers who were most likely to engage at those times, on those channels, and drive them to a new site.

TruFit

Results

TruFit increased online acquisition 15X, while reducing costs 352%. Plus, online acquisition jumped from 1.2% to 32% of total sales volume. And organic revenue growth continues to improve, expanding 21% month-over-month from targeted segments.

TruFit’s online customer acquisition

cost declined by 352%.