Success Measured in Feet.
The Lasso Case Study

Challenge

Lasso’s innovative sports compression sock technology helps prevent injury, enhances endurance and aids in recovery. Yet, we learned the majority of prospects who visited the Lasso site were not converting.

Lasso Blue
Lasso Runner

Strategy

Qualitative research discovered we could more-effectively target premier athletes, trainers, or the parents of rising stars, with messaging focused on accelerating potential. Cape & Bay utilized targeted SEO with paid advertising on Facebook and Google. Plus, we worked to build trust among the medical community and athletes by integrating outreach from earned media and social influencers.

Results

Immediately after we refined targeting and implemented new messaging, sales took a quantum leap. Not only were athletes and trainers converting, we engendered enough trust for customers to purchase multiple pairs of compression socks.

Lasso

Lasso immediately saw a
182% increase in sales.

Success Measured in Feet.
The Lasso Case Study

Lasso Blue

Challenge

Lasso’s innovative sports compression sock technology helps prevent injury, enhances endurance and aids in recovery. Yet, we learned the majority of prospects who visited the Lasso site were not converting.

Lasso Runner

Strategy

Qualitative research discovered we could more-effectively target premier athletes, trainers, or the parents of rising stars, with messaging focused on accelerating potential. Cape & Bay utilized targeted SEO with paid advertising on Facebook and Google. Plus, we worked to build trust among the medical community and athletes by integrating outreach from earned media and social influencers.

Lasso

Results

Immediately after we refined targeting and implemented new messaging, sales took a quantum leap. Not only were athletes and trainers converting, we engendered enough trust for customers to purchase multiple pairs of compression socks.

Lasso immediately saw a 182% increase in sales.