Branding & Design Services

Every ship has its own flag to fly, just like every brand has its own unique personality. Whether it's creating brand development strategies, defining your brand image, or mapping out a professional website design, Cape & Bay is here to give you the tools needed for success.


Brand positioning refers to the space you occupy in the minds of customers, so your business has to be unique to stand out. We start by defining your brand statement, to show customers who you are, what your mission is, and why you should be their top choice. Our team of designers spearhead logo development and establish exhaustive brand guidelines for harmony among all branding efforts.

By creating and executing a brand development strategy, we create an emotional connection between customers and your businesses. Numbers are important to us, so we employ brand development tracking to gauge progress and tailor our approach.

Web Design Services that Bring Products to Life

An effective site should be stunning in design, and simplistic in navigation. We define potential user flows and perform extensive user testing as part of our UI design services so that customers can easily find the information that matters most.

An easily navigable website architecture with responsive design nurtures conversions. Our web designers employ site mapping to distinguish which elements should be included in the final product of your business' site. Using persona development, we create a customer-centric site that ticks all the boxes.

How Cape & Bay Can Take Your Branding & Design to the Next Level

Finding Your Audience

We conduct robust market research to define target audiences, allowing for brand positioning that speaks to current customers and captivates the attention of desired audiences.

Branding That Just Clicks

We carry out in-depth user testing to ensure branding resonates and websites account for every possible customer need.

Bringing Your Vision to Life

It's true when they say teamwork makes the dream work. Your branding and website are a direct representation of who you are as a business. Client collaboration is a key ingredient in our process.

Define Your Brand and Show Customers What Makes You Different