The Shipyard Blog

the buyer's journey part 2

How Content Marketing and Emotional Storytelling Drives Consumer Interest: Part 2

March 16, 2020

Bringing your consumers all the way through the buyer’s journey takes thorough planning and the right strategy. Learn how content marketing can help.

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buyers journey funnel

How Content Marketing and Emotional Storytelling Drives Consumer Interest: Part 1

March 4, 2020

Using content marketing to tap into the buyer’s journey can make your messages more meaningful.

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2020 election spending

A Look at 2020 Presidential Election Spending and Where It’s Going

February 17, 2020

As younger generations become the voting majority, where is your political audience and what should you be saying to them?

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the open graph protocol and marketing

Why the Open Graph Protocol is a Marketing Opportunity

February 11, 2020

Getting consumer attention on social media is difficult. Don’t waste a single impression on a messy website link.

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is tiktok right for your marketing campaign?

TikTok Advertising: Is It Right for Your Business?

February 4, 2020

TikTok is one of the fastest-growing up-and-coming social media platforms, but is it right for your business’s marketing strategy?

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super bowl ads

What the Super Bowl Has Taught Us About Marketing

January 30, 2020

We all know about Super Bowl commercials, but what other forms of advertising have risen to popularity when marketing the big game?

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gasparilla marketing

How Marketing & Branding Floats the Gasparilla Festival

January 23, 2020

The Gasparilla Festival generates about $40 million in revenue each year for the Tampa Bay area.

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web design 2020 trends

5 Web Design Trends to Keep Your Eye on in 2020

January 14, 2020

We take a look at the hottest web design trends of 2020 and how they can improve brand image.

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tampa digital marketing firm

Meet Cape & Bay, Your Partners In Your Digital Marketing Journey

December 31, 2019

We are Cape & Bay, a no-holds-barred, no bullshit digital marketing agency from Tampa, Florida.

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