The Shipyard Blog

content marketing blog

5 Ways to Step Up Your Content Marketing Game

July 31, 2020

5 actionable tips to help improve your organic content performance.

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google algorithm and outbreak prediction

Google Clairvoyance: How the Google Algorithm May Be Able to Predict the Next Pandemic

July 24, 2020

The Google search algorithm is better at predicting trends than most would expect. Researchers are analyzing search data to pinpoint disease outbreaks.

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is off-page seo still important in 2020

Is Off-Page SEO Still Important? Why Your Website Still Needs Link Building Campaigns in 2020

July 10, 2020

SEO has evolved so much in just the past decade, but one factor remains important throughout all the Google algorithm updates: off-page SEO.

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facebook advertising from start to finish

Facebook Advertising From Start To Finish

July 1, 2020

Facebook is one of the most sophisticated social media advertising platform. Here are steps to guide you through a Facebook ad campaign.

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paid social media advertising tips

5 Ways to Create Better Paid Social Media Advertising Campaigns

June 18, 2020

Leverage the targeting capabilities of social media with a strong paid social media advertising strategy.

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why you need a differentiated marketing strategy

What’s a Differentiated Marketing Strategy and How Can it Work for My Business?

June 5, 2020

Executing a differentiated marketing strategy can help you optimize your returns for specific target audiences.

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color theory and marketing

Why Color Theory Matters in Marketing, and How to Use it to Your Advantage

May 28, 2020

The human brain is a complex organ that is capable of many amazing things. The brain is able to make emotional connections through seemingly unrelated sights, sounds, and smells. For marketers, understanding how these senses influence emotions can help optimize ads and other marketing materials for increased engagement and conversions. One of the most studied…

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motion graphics bring ads to life

How to Bring Digital Ads to Life with Motion Graphics

May 14, 2020

The average person sees a whopping 5,000 ads per day. So, what is your brand doing to stand out? It’s all about delivering an experience that will resonate with users and inspire a reaction.

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google nofollow link update

Changing the Way We See Nofollow Links

May 7, 2020

Google just rolled out a new update for nofollow links. How will this impact link building?

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man using social media on phone while social distancing

The Do’s and Don’ts for Social Media Marketing During COVID-19

April 27, 2020

Knowing the right thing to say on social media amidst the COVID-19 pandemic can feel complicated. We’ve put together some do’s and don’t to make it easier.

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