The Shipyard Blog

color theory and marketing

Why Color Theory Matters in Marketing, and How to Use it to Your Advantage

May 28, 2020

The human brain is a complex organ that is capable of many amazing things. The brain is able to make emotional connections through seemingly unrelated sights, sounds, and smells. For marketers, understanding how these senses influence emotions can help optimize ads and other marketing materials for increased engagement and conversions. One of the most studied…

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motion graphics bring ads to life

How to Bring Digital Ads to Life with Motion Graphics

May 14, 2020

The average person sees a whopping 5,000 ads per day. So, what is your brand doing to stand out? It’s all about delivering an experience that will resonate with users and inspire a reaction.

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google nofollow link update

Changing the Way We See Nofollow Links

May 7, 2020

Google just rolled out a new update for nofollow links. How will this impact link building?

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man using social media on phone while social distancing

The Do’s and Don’ts for Social Media Marketing During COVID-19

April 27, 2020

Knowing the right thing to say on social media amidst the COVID-19 pandemic can feel complicated. We’ve put together some do’s and don’t to make it easier.

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how not to work with seos

How Not to Work with SEOs

April 21, 2020

SEO is an intricate process that takes months to execute, but the returns can be worth the wait.

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we are a digital transformation agency

What to Expect From a Digital Transformation Company

April 13, 2020

Your business needs digital marketing solutions for this digital landscape. We are a digital transformation agency.

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the buyer's journey part 2

How Content Marketing and Emotional Storytelling Drives Consumer Interest: Part 2

March 16, 2020

Bringing your consumers all the way through the buyer’s journey takes thorough planning and the right strategy. Learn how content marketing can help.

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buyers journey funnel

How Content Marketing and Emotional Storytelling Drives Consumer Interest: Part 1

March 4, 2020

Using content marketing to tap into the buyer’s journey can make your messages more meaningful.

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2020 election spending

A Look at 2020 Presidential Election Spending and Where It’s Going

February 17, 2020

As younger generations become the voting majority, where is your political audience and what should you be saying to them?

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the open graph protocol and marketing

Why the Open Graph Protocol is a Marketing Opportunity

February 11, 2020

Getting consumer attention on social media is difficult. Don’t waste a single impression on a messy website link.

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