Every successful brand elicits awe and wonder.

The power of big ideas.

Your audience’s connection to your brand is driven by campaigns that enhance their lives. It all begins with big, multidimensional brand ideas.https://vimeo.com/729270936

Shae-style self confidence.

The Shae brand aesthetic of photography, site design and tone are specifically created to exude the confidence and personalization of the relationship clients have with their most-trusted hair stylist.

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Omnichannel hyper-targeting.

The TruFit campaign illustrates how Cape & Bay is able to create a full-funnel, omnichannel approach – but specifically target hard-to-reach customers to maximize reach and outmaneuver the competition.

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Renewal, in a bottle.

While researching product trends throughout the beauty industry, more-convenient skincare created for active lifestyles is sweeping across Asia. We’re working with influencers to bring instantly effective products to the US.

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Big, inspired brand ideas captivate the marketplace and induce your targets to act. Creating brand advocates and exponentially amplifying your reach and budget. This is how we do.

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SEO and Share of Voice

In today’s digital age, businesses must stay ahead of their competition to remain relevant and succeed. One of the key components of digital marketing is …


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Google Analytics 4 – Impact on SEO and Marketing

In the world of digital marketing, search engine optimization (SEO) and data analysis play a critical role in driving business success. As online competition continues …


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Top 5 Strategies for Targeting Gen Z

Gen Z has never known a time without the internet. With the oldest Zoomers being born in 1997, they’ve had access to anything and everything …


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Top 5 Strategies for Targeting Millennials  | Cape & Bay

We’ve all heard about the power of millennials — those born between 1981 and 1996 — as a consumer group. They’re the largest generation in …


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